B2B Email Marketing Works
Studies show that 55% of B2B companies can expect their expenditure on email to increase after a mail-out while 49% of companies who sell specifically in the Business to Businesses arena allocate at least 10% of their marketing budget to emailing potential and existing clients. From this, a company can expect a delivery rate of 98.15% emails and of these, 32.36% of emails are opened with a click rate of 21.08% and only 0.5% of recipients unsubscribe.
This means an astounding return on the investment of 127%.
Purposes of B2B Email Marketing Usage – Why should your business use email marketing?
For every $1 spent on an email marketing campaign, the average return is $44.25 – this can be in the form of new business acquisition, retention of existing clientele, engaging existing clients by reminding them of your products and services and making sure your current and potential clients are reminded of your brand as often as possible.
40% of marketers say the leads that a well-placed and managed email campaign generates are of high quality.
Currently 77% of businesses use email for retention of existing clients. With a return of over 400% on each dollar spent, it makes sense to not just retain clients via email but to grow and nurture your existing database as well as prospect for more business.
Business and Life has gone mobile – have you?
An exceptionally high 47% of business emails are opened on a mobile device. However, if these emails are hard to read, take too long to load or just do not look good on the mobile device and are therefore unappealing, 80% of people will delete them.
By having emails responsively designed, there is an immediate improvement of click through rates by 21-25%. Despite this, 75% of companies for not create mobile friendly emails and continue to lose out and their investment returns are lowered.
TAKE AWAY & ADVICE
So the take away from this whole blog post is to follow any of these strategies, and stick with it, as well as become a bad ass problem solver and you’ll be well on your way to generating more leads and even a nice six figure income from your business website or blog.
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