WordPress is one of the most popular blogging platforms on the Internet today and literally millions of people are using it. In fact, as of April 2013, over 50 of the top 100 blogs in the world were being hosted on the site. Interestingly enough, only about 16% of all WordPress sites are actually used for blogging today and, according to Word Press themselves, over 60% of the people using their site are using it primarily as a content management system or CMS.
The reason why it’s being used so heavily for content management is simply that Google, the Internet search juggernaut, seems to love WordPress websites and, because of that, sites that are published on their platform tend to get ranked much higher on the Google search engine.
Simply look at the stats in the infographic below and you’ll understand the benefits of using WordPress!
That of course is a great incentive for Internet business owners to use WordPress. Whether you decide to start a WordPress business site on your own or hire a content management company to do it for you (which the majority do) here are some other reasons why, if you’re keen on having a business website, hosting it on WordPress is a good idea.
First it’s quite cost-effective. Hosting a WordPress website, in the grand scheme of things, costs less than $300 per year for a site with maximum user potential, meaning that your ROI is going to be very high in most cases.
Content management on a WordPress site is easy and the site itself has a plethora of themes, plug-ins and templates that make putting together a unique, attractive and engaging WordPress site relatively easy for even the most amateur of newbies. Many of the extras that WordPress offers on their site are totally free, something that’s even more attractive.
Linking to social media pages and accounts is easy with a WordPress site and, since social media is extremely popular today, the ability to do this is a very big added plus. WordPress also is one of the more secure platforms on the web and they also have backup services to protect your content.
Lastly, WordPress is now such a common platform and its CMS so familiar that, even if you switch CMS managing companies (or decide to hire one) the switch is usually quite easy and painless.
When it comes to blogging or content management, you can see that WordPress has many valuable features that make using it to host your company website a viable, affordable and easy to use option. As you can see, the benefits of using WordPress are a great incentive of using it as the content management system of your website.
TAKE AWAY & ADVICE
So the take away from this whole blog post is to follow this strategy, and stick with it, as well as become a bad ass problem solver and you’ll be well on your way to generating more leads and even a nice six figure income from your business website or blog.
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