Emails are an important part of our lives, especially in the business world. There are countless people checking their private messages on various platforms several times a day. This became an unhealthy, time consuming, and often times dangerous habit. The number of people getting in all sorts of accidents because of texting or mailing while driving or even walking is alarming.
Best Time To Send Email:
It is high time we all set up a day and time of day when to write and reply to emails. For those who work in an office from 9 through 5 checking the emails in the morning and before leaving is the best. There are people who spent their lunchbreak in the office checking their emails. This is yet again not healthy, as the brain, mind, and eyes, need to get some rest throughout the day. One study points out that the percentage of opened emails in the afternoon is considerably higher than in the morning.
Not all studies have the same results. There are studies showing quite different results when it comes to mail reading. For instance, in the last quarter of 2012, 40% of the send emails were opened between 8 AM and 12 PM. Almost no email was read between 8 PM and midnight. The study took into consideration all industries.
This is important if you do not want your email to go unnoticed. The peak hours for mail opening are between 9am and 12pm in the afternoon. If you know the timezone of your receiver you double the chances for your email to be read. This is crucial for a very important business related email. Writing “important” in the subject line is not effective anymore, because even spam emails have this word in the subject line. As you can see below, the best time to send email is on tuesdays!
To determine which day of the week is best for sending an email there are other things you need to learn first. Everybody prefers sending an email during the day. The receiver may not always be in the same time zone as the sender. Keep in mind that Sundays are the least popular days to send an email. The most popular day is Thursday. Other popular days for email reading are Tuesday and Wednesday.
If you just started sending and receiving emails, paying attention to when you receive the most is very helpful. If the message is urgent replying on the spot is crucial. You can be certain your reply will be read as soon as it reaches its destination.
All these studies and results will soon be obsolete because the number of those using a smartphone increases every day. Additionally the smartphone software makes it easier for everyone to keep an eye on their inboxes, no matter how many email providers they use. Having access to your email every minute of the day makes it near impossible to ignore all the messages in the inbox. Once again the mail reading and sending trends will soon change.
Keep in mind that these studies usually apply to business related emails. Personal emails will follow a different pattern. In sum, the best time to send email to your customers is on Tuesdays at 8am. On that note, we wish you good luck for your new endeavour!
TAKE AWAY & ADVICE
So the take away from this whole blog post is to follow this strategy, and stick with it, as well as become a bad ass problem solver and you’ll be well on your way to generating more leads and even a nice six figure income from your business website or blog.
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