Yesterday was all about organizing customer testimonials and client logos; these strengthen the concept of social proof that can help drive sales and improve brand recognition. This time it is all about using social signals that will also help boost sales.
There is no need to repeat what you have learned before; it’s time to find out the 5 social proof metrics that will help grow your business:
Social Cues Worth Giving: Metrics To Grow Your Business
Improve your business reputation by knowing how many are actually using your product at the moment. Real-time user data is very effective for high-traffic e-commerce sites.
2. Scarcity data
Let your customers know ASAP that you are running low on a product so they would be compelled to act now!
3. Your customer count
If you have built a significant customer base then you can use this number in your marketing campaign. You can convince buyers or new customers to work with you by showcasing the number of partners you have. Prospective customers will feel comfortable knowing that they are working with a reputable and established company.
4. Your subscriber count
If you own a blog then you may use your number of social media followers in your campaign. Share your subscriber count data to boast your reputation. It is very hard to earn buyers’ trusts and subscriber data will help show that you are an authority and an influencer in your niche.
You do not need to present an exact number, you may use approximations instead. Below is an example from Help Scout, which is a company that helps provide help desk support for other businesses:
5. Your social share data
If you are integrating a storytelling component through video or written content then social media share data will help. You will get a lot of results by using a plugin such as ShareThis which will help you manage and track the sharing activity of your site.