A couple of days ago, you tried several demonstrations of the new software, A/B testing. We want to finalize which among them you want. Additionally, you will also launch you’re A/B first round tests so that at the conclusion of the two weeks, you will be in possession of results to gauge.
Probably, you are going to utilize Optimizely and Visual Website Optimizer, the two solutions that had been previously introduced to you to. Irrespective of the one you opt for, you will require understanding the following:
The A/B testing software is going to become your all-inclusive platform for tests launching, patterns monitoring, data collection, and trends extrapolating. This software will sort out the randomization traffic to your website, it will create samples that are random and representative and provide you with recommendations that are based on the findings.
No leg work will be required from you. At the bare minimum, all you will be required to do is the implementation of a couple lines codes. Everything else is taken care of by the software for you. On the whole, the process becomes enormously low-touch.
Generating A/B tests results takes some time. To produce accurate results, you require ensuring that the sample size you have is sufficiently large. You in addition require running your tests for some extended duration for the reason that about one day isn’t adequate time.
We advocate that your test be run for a minimum of 2 weeks so as to be able to capture any normal fluctuations such as like seasonality. The A/B tests ideally ought to be running on a continuous basis. Confirm performance regularly at two week intervals. Iteratively make optimizations. An excellent time to initiate the process is the end of this month.
The goal today is to just set up. No analysis is going to be done nor are you going to be checking numbers impulsively. Today you will have the A/B tests set up and operating running, ensure that the whole thing is running well and then close down your browsing window.
As alluring it is to observe your data just like one would watch the stock prices, don’t be tempted do it. This will just be a waste of time chasing numbers. Instead, you ought to be undertaking other vital functions such as business building.
As an element of the start process, ensure that you set up those KPIs and conversion metrics which you desire to keep track of. These encompass:
- Traffic coming to your site
- Important click-through rates
- Rates of conversion
As you are you are setting up your A/B testing software tracking, ensure that keep the whole thing simple. It becomes better to keep tracking just 1 or 2 metrics rather than having to waste lots of time buried in an enormous data dump. Identify what you wish to keep tracking from day the first day so that you remain laser focused on the results as soon as they become ready.