In a couple of days, you will be getting your initial data set from the first A/B tests.
Although you are managing Google Analytics and doing tests on your concepts for the landing page, still you will face key blind spots in the course of your study.
This is where heatmaps come into play!
Heatmap, what is that?
Heatmaps form a significant component of your website’s strategy on usability. By employing software such as CrazyEgg, you get to recognize from where the people are clicking, from where they are they’re scrolling, and the places that need alterations so as to boost conversions.
You then become proficient in summarizing user behavior through easy-to-view patterns. Here is a perfect example:
Exciting Heatmap Studies
Heatmapping technique is not new. It pre-dates CrazyEgg days. According to this CrazyEgg’s blog post, the researchers found:
Business Insider conducted some experiments as an element of this article. As an illustration, they did test a webpage having a woman wearing a bikini and compared the outcomes from groups of women and men. Verdict? The men spent most time staring at the woman in bikini, whilst the women did more reading of the ad.
Concerning eye tracking, smaller add type encourage more focused viewing actions, being in close proximity to some popular editorial column content assists the ads to be seen, while paragraphs that are shorter tend to do better than the longer ones.
Regarding the focal points to your profile on Facebook profile, it doesn’t come as a surprise that the profile photo is the item first seen by most people. Bear in mind that study outcomes were found even before this article got written in the year 2011 ahead of the launch and release of the cover photos.
In terms of usability experts stress on the significance of paying close attention to your business thumbnails for the reason that they may ultimately give your brand an priceless visual boost.