You need not be inefficient any more when it comes to your digital marketing impact. Here are some of the ways to maximize your digital marketing impact.
Prioritize optimization: Research has shown that marketers spend most of their budget acquiring traffic and spend hardly anything on optimization. It has also been shown that most of the marketers spend 15% or less of their budget on on site optimization. It is suggested that you prioritize optimization by making small subtle changes to your initiative, it could mean re wording content or just the placement of an image.
Add data driven automation: By using a data driven approach it has been found that digital marketing does have an impact. It has been noticed that more than 50% of digital marketers do not optimize search results and the few who do, do so manually. While 34% of site visitors use site search before visiting a site. It has also been noticed that 38% of digital marketers do not provide any content or product recommendations, while 62% of site visitors find recommendations useful. Though assumptions prove to be wrong, almost 52% of the companies who digitally market do not find testing to be a priority. Only 10% of the organizations use testing as a form of decision making, but most of them do it manually and focus on the landing page and home page.
To maximize digital marketing it is suggested that you place personalized content on relevant pages early, while recommending popular items towards the end to encourage visitors to continue shopping. It is also suggested that tracking visitors throughout the process displays immediate improvement possibilities. There is also an assumption that personalization is only relevant for the first page and most of websites are designed to be relevant for a majority of viewers but they are largely irrelevant to the individual visitor. Also 32% use little or no targeting, while 49% do their targeting manually. It is advised that you leverage all information to provide the visitors the most relevant real time experience.
Optimize conversation with video: It has been found that a page with video is 50 times more likely to appear in the top searches. This has made about 61% of the respondents to focus on video as a marketing strategy for conversions. You can give your videos more impact by extending the life of the videos by generating engagement of the visitors.
Optimize all mobile channels: It has been noticed that tablet users are three times more likely to make a purchase and they tend to spend 50% more than smart phone user visitors. The tablet users also tend to spend 20% more than laptop or desktop users. It has also been noticed that 67% of users prefer mobile sites while 33% prefer mobile apps.
Optimize social engagement: According to the majority of respondents social sharing is the top effective social strategy. Marketers have always understood the power of the word of the mouth. It has been noticed that 20% of Facebook users who spent most of their time there spent $67 per quarter as compared to $27 by non users. It is suggested that you give consumers a voice and engage them in a dialogue while you measure and moderate for a positive impact.
TAKE AWAY & ADVICE
So the take away from this whole blog post is to follow any of these strategies, and stick with it, as well as become a bad ass problem solver and you’ll be well on your way to generating more leads and even a nice six figure income from your business website or blog.
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