Autoresponders are used by online businesses to get customers and manufacture leads for their companies. However, too many of these companies do not optimise their email autoresponder to make the most of them. There are a number of steps that you can follow if you want to ensure that you have your email autoresponder correctly set up so that it gets you the leads you want.
WHAT IS THE BEST LANDING PAGE THAT CONVERTS THE MOST VISITORS INTO LEADS
The first step is to take a look at the online form you want people to fill out. The average number of form field is 7, but on average only 5 of them have to be filled out. It is best to remove the optional fields to present a streamlined form. Higher conversion rates have been seen with forms that have fewer fields.
The online form that you have should be connected to your contact management system. Many businesses use forms as a gate to limit access to valuable web content. Consumers will only be able to get the information by filling out the form.
WHAT IS THE BEST THANK YOU PAGE YOU SHOULD SHOW YOUR LEADS
Once you have your form you need to consider the thank you page. This page will offer consumers a guide to what the next step is and keep their interest peaked. Some calls to action on this page include demo requests for products, sign ups to webinars and other relevant content.
Of the companies that have forms which need to be filled out 91% of them will have a thank you page. However, only 187% of these companies will have a call to action on this page. It is important to have a thank you page even if you are just using it to show appreciation for the time spent completing the form.
WHAT IS THE BEST FIRST EMAIL AUTORESPONDER YOU SHOULD SEND TO YOUR LEADS
The first email that you send out is possible the most important. You should send this email out as soon as possible after you receive the persons email address. This ensures that the person is still interested in the information that you have to offer. The average response time for the first email is 3 minutes and 4 seconds. However, 70% of companies will respond in 15 minutes or less while 78% will respond in 1 hour or less.
The email should also be personalised with the consumer’s name. 58% of autoresponders personalise the email to the person they are being sent to. However, if you get a no reply email address you should disregard it. All emails that you send should also have a company logo on it so that the person reading it knows who the email is coming from.
WHAT ARE THE BEST FOLLOW UP EMAILS YOU SHOULD DO AFTER THE FIRST EMAIL AUTORESPONDER
Following up after the initial email, is as important as actually getting the email address. The frequency of the emails should increase with the follow ups. There are only 8% of companies that send less than one email in the week following form submission. Within 24 hours you should be sending the first follow up email which comes after the initial email. Within the first week you should also look at delivering 3 or 4 emails to the address.
TAKE AWAY & ADVICE
So the take away from this whole blog post is to follow any of these strategies, and stick with it, as well as become a bad ass problem solver and you’ll be well on your way to generating more leads and even a nice six figure income from your business website or blog.
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