The week is almost over! You have spent days improving your landing pages and now you will learn now to finalize your landing page variations so you can test 2 to 3 variations. If your website is high traffic and acquires more than a few thousand hits in a day then it is safe to choose 3 landing page variations however if your site only receives a few hundred then 2 variations will do.
Choose concepts that you need to emphasize before selecting strategies. An example is comparing social proof against one another such as social media shares vs. customer counts.
In making a decision, start with what your customers want and then choose tactics to get there. The most effective strategy in driving sales is to decide what your customers need or ultimately care about.
How many variations? Why only 2 to 3?
Create 2 to 3 variations of your landing pages. The next step is to set-up A/B tests and at the end of this 30-day period you will be receiving data that will help you decide which page was the most effective to convert your visitors into buyers.
A/B testing software will allow you to test your landing pages randomly. Large-volumes of web traffic is needed to evenly split against landing pages otherwise your tests will never be statistically valid and at the end you will be drawing conclusions from skewed data.
For multiple landing page variations your sample sizes will certainly be smaller. Sites with high traffic will be okay however if you are running a site with moderate traffic you might end up taking a hit. Therefore you should have a statistically valid results rather than an option-overload to test.
Keep your landing pages variations simple; you will be able to test more options later.