It’s hard to escape the hundreds of commercials on television, radio and especially online. However, the best advertisement in today’s generation is all online. In fact, according to Forbes magazine, the best paid advertising online is Google Adwords as it can be very targeted to the users you’d like to promote your offer to.
HOW DOES GOOGLE ADWORDS WORK:
The only problem with Google Adwords is that no one has a clue on how it works. Well to clarify things, Google always looks up the keywords in which Adwords advertisers bid on. Also Google ranks your ad depending on its quality score, which means that you might never get any impressions if your quality score of your ad is below 4. Simply check the infographic below for more information on how does Google Adwords work:
HOW WILL THE SEARCH RESULTS PAGE LOOK LIKE:
Once you posted your text ad with Google Adwords, the Google search results page will show your ads in different formats and ways to attract the most possible visitors. So once you know how does google adwords work, here is exactly how your ads will look like on Google.
TOP 3 STRATEGIES TO OPTIMIZE YOUR GOOGLE ADWORDS ACCOUNT:
There are 3 simply steps you need to do to optimize your Google Adwords Account, the main one would be to create highly targeted ad Groups; to test your ad copies, and to finally come up with a clever bidding strategy for your ad campaign. Simply look at the infographic below for the full details:
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TAKE AWAY & ADVICE
So the take away from this whole blog post is to follow this LinkedIn marketing strategy, and stick with it, as well as become a bad ass problem solver and you’ll be well on your way to generating more leads and even a nice six figure income from your business website or blog.
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