Many people learned that making money through blogging is not as hard as it first looks. Advertising through social media websites such as LinkedIn and Facebook became very popular. Each of them has their own advertising options, and can help you make easy money online. Each site has its own benefits when it comes to advertising, and you should choose based on that.
FACEBOOK VS LINKEDIN
While Facebook is mostly used as a personal way to connect with friends and family, LinkedIn is more of a business website. It is used by people who want to make business connections. However you can use both Facebook and LinkedIn to increase your business leads and sales . Facebook gives you the chance to create and promote a business page. For example, you can make news posts and advertise your products.
Facebook says there are around 3 billion people who daily engage in activities on the site. Business owners who keep in constant contact with their customers have higher chances of having a successful business. Facebook also offers the option to promote your business with paid advertising.
HOW TO ADVERTISE ON FACEBOOK:
A great way of advertising your business, would be to upload a post on your Facebook page and promoting that post. You can do that by choosing a specific target audience or by simply advertising it to the people that have liked your business page. Here’s a screenshot of how you can post your banner.
Once you posted your banner or advertisement, you will need to boost it so that more people can see it. Here are the steps you need to follow to do so:
LinkedIn is a type of social platform for those who need new business partners, new employees, or a new job. There are indeed far less options offered on LinkedIn because its main purpose is not to have fun like on Facebook, but to make more business connections. You can use both sites for this purpose and you might notice more exposure on Facebook.
HOW TO ADVERTISE ON LINKEDIN:
First thing you would need to do, is to go to Linkedin Ad’s page which you can access here: https://www.linkedin.com/ads/
Once you sign in, you would need to follow the steps portrayed in the screenshots below:
Once those steps are done, you will simply need to set the audience you would like to target (i.e. Location, user’s job title, etc.), and then you would need to set your budget on how much you’d like to spend on these ads.
Linkedin Ads are recommended for reaching your business consumers as it is a B2B platform. It is a very good way of generating leads if you are a B2B company. In conclusion, if you want to make the best out of your ad and business you better use both LinkedIn and FaceBook.
TAKE AWAY & ADVICE
So the take away from this whole blog post is to follow any of these strategies, and stick with it, as well as become a bad ass problem solver and you’ll be well on your way to generating more leads and even a nice six figure income from your business website or blog.
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