If you looking at how to build a brand online today, one of the best ways to do it is with unique, engaging and attractive design elements. If you think about it, online or off, some of the most well-known brands are the ones who have excellent logos, attractive colour schemes and beautiful graphics along with a consistent tone.
All of these are design elements and, if used correctly, finding success online will be much easier no matter what you’re selling. The tips and advice below will show you how to build a brand using excellent design.
Concentrate on Color. What most people don’t realize about colors is that they evoke emotions. Colors like red and orange evoke excitement, green symbolizes nature and blue can have a very calming effect. Choosing the right colors to represent your brand is thus vitally important.
Give your website some Character. If you sell Western wear than a Western themed website makes perfect sense. Having a “cute” cowboy spokesperson may not be the way to go if you’re selling to actual cowboys however, who may find it effeminate. The point; choose your characters well. Social Media giant Twitter and their “blue bird” mascot is a fine example.
Keep it Consistent. From colors to graphics, visuals and especially the Font that you use on your website, make sure that, from one page to the next, you keep things consistent and uniform so that people always know it’s you.
Use quick loading Code and Visuals on all pages. All of your images, content and style-sheets should be reused from page to page so that your pages will load fast and keep customers happy.
Logos go up top, on the left. Unless you are very confident that you can get away with being “different”, your logo should go up in the top left corner of every page on your website. The size of the logo is important as well and should be one of the 1st elements that a visitor notices when they land on your site.
Let people know why they should be on your site. This is called the “value proposition” and it’s basically a short statement, prominently placed, that will let them know exactly what you can do andwhy they should stick around for a little while to find out more.
Watch your Tone. The “tone” of your website is extremely important. If you sell surfboards then a laid-back, social and inviting tone is just fine. On the other hand, if your company sells insurance the word “dude” probably shouldn’t be anywhere in sight.
Be Unique. All of these other elements are important, to be sure, but unless your site is unique and offers something completely different from your competition, you’re going to look just like the other millions of websites online.
Those, dear readers, are some of the best design tips on how to build a brand you’re going to find and, if you follow them, your online success is virtually guaranteed. If you have any questions about website design, please let us know and we’ll get back to you ASAP!
TAKE AWAY & ADVICE
So the take away from this whole blog post is to follow this LinkedIn marketing strategy, and stick with it, as well as become a bad ass problem solver and you’ll be well on your way to generating more leads and even a nice six figure income from your business website or blog.
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