It’s essential to bear in mind that the buyer of today is completely self driven. He is continuously researching on products and continually consulting other peer networks so as to come to the best conclusion possible.
If you are running an online business, you require having customer reviews featured with no exemption. From customer reviews to e-commerce storefronts to consulting agencies, you require to get your customers review your work.
For The Consultants
At any specific time, you most likely are working with a small number of clients. It may not make great sense in collecting product reviews. Your website does however require featuring reviews of what the clients or others feel concerning your work. Kristi Hines has amazing reviews for example:
Be sure that users are examining your product or company. Be open, and don’t have buyers leaving your website so as to obtain the information they require.
1. Offer a tool that users can use in rating your product
2. Allow them to leave reviews
Be completely transparent. Don’t just go pushing only the good product reviews to the top. Make it as simple as feasible for your potential buyers to obtain the information they require in making their decision:
1. Have the reviews summarized for them (Nordstorm does it very well)
2. Provide them the ability of filtering through bad and good reviews
What about when someone leaves a review that is not good?
Don’t be concerned about that. Clients are familiar with that. A couple of bad reviews may not badly hurt the brand especially if the majority of reviews are positive. It could even be an opening for showcasing your great customer care.
ModCloth, a clothing store for Women, takes their time by doing an excellent job checking in with their reviewers and making sure they are fully satisfied:
Don’t just trust our word but instead consult the data. A Visual Website Optimizer study displays how the usage of widget for customer review increased sales for one retailer by 58.29 per cent.
Why Reviews Matter
Words might not be sufficient proof but the figures could just do the trick. As per the recent visual website optimizer study, it shows that the sales of a certain retailer were increased by 58.29% with the use of a review widget.
Express Watches has been an established and authorized Seiko watch dealer for more than two (2) decades. It was able to expand its dealership to more than 23 countries in the world.
During the past couple of years, the watch industry has been invaded by replicas. This has raised the skepticism level of customers with the fear of getting a fake watch rather than an authentic item.
The company together withQualaroo ran a study about the issue and has confirmed the issue. Below is the result of the survey that was administered:
– Doubts that customers are being provided the best price for the items.
– Skepticism in the authenticity of the items customers will receive.
– Increase demand for Express Watches to support their claim of being a great company being able to provide great service and secured online transaction.
It is now imperative for Express Watches to increase its credibility and reputation.
There have been several steps that the company took for them to gain a positive feedback online. Badges such as “Seiko Authorized Dealer” and “Trust Pilot” were added.
Express Watches then implemented a survey from thousands of its visitors that lasted for two (2) months. Sales improvement of 58.39% was observed with a confidence interval of 99%.