Smart consumers would review products before they open their wallets; same goes for businesses. Therefore, as a seller, you need to make your potential customers realize the value of your products the as soon as you can. But as you go along, you will find that traditional methods like a website, product descriptions, video presentations and images may not be enough to actually make your potential customers interested.
What consumers want is a preview of your product before they could commit to your business and become first-time buyers.
You must prove the value that they could get upon using your product. Provide the full functionality however set a time limit on the trial. Some good examples are CrazyEgg that gives users a free 30-day trial of their heat mapping software:
Fuze that provides a 60-day free trial of their video collaboration platform, call conferencing and presentations:
And KISSMetrics that offers a 14-day free trial before users could opt to pay for a subscription.
One of the most efficient ways to offer a free trial is to start with a free demonstration. Speak2Leads free trial version is easy and quick to set up however there is human intervention involved therefore the setup is not instantaneous this is why the company provides a demo of their services.
If you offer services instead of products, you may not be able to provide a free demo or a free offer and therefore your best alternative is to give a free advice. You may offer a free consultation call or you may create free content that demonstrate your expertise in the field.
Advertise your free offer or free trial on your website. Place it on your main page where your early funnel users are more likely to land. Potential customers that are not yet ready to make a purchase may need this intermediate step. A free offer will be a compelling strategy for consumers that may need more time to think about their purchases.
Placing your free offer strategically will help guide your potential customers to their conversion. Free trial offers should not outwardly push customers to make a purchase but it should provide room for them to make a decision on the offer that you have for them. An example of a banner on the right side is a good idea, such as the CrazyEgg banner: