Note that here we’re discussing about client experiences and not “case studies” of a generic category. There is nobody who wishes to read a blatant plug concerning your firm, particularly when so much excellent content is available online.
When you craft together sales deck or a sales pitch, the regrettable truth is that most of your clients won’t even go through it. People desire reading outstanding stories.
Therefore ensure that your case study forms remarkable client stories. Below we see how:
Case studies from Clarity.fm are not in relation to the Clarity platform, founder or marketplace. Neither are they designed to sell.
These client stories have been designed for showcasing the amazing experiences of Clarity’s entrepreneurs. The fact is that this company is a very innovative idea. It’s hard to comprehend. Those who come to know about it most probably are having a problem but have no solution. They are a class of entrepreneurs who understand how hard it is to get outstanding advice.
The customer stories from Clarity are focused heavily on who is utilizing the platform, the way they are utilizing it and what Return-On-Investment they’re getting. Nevertheless it’s not concerning how to convince individuals to spend their cash. It’s with reference to empowering the readers with fascinating stories regarding fellow entrepreneurs.
The consumer of today is highly self-directed and informed. By the time of getting in touch with your business sales team, they are already committed to purchasing. Behind the scenes, they are doing considerable research concerning services and products. They are absorbing the information, seeking input from their core teams, and piling up their knowledge.
Stories on your customers can aid move the process ahead through empowering the consumers with the data and information they require to come to a decision. This was the idea behind the Case Study conducted for Buffer on KissMetrics.
The case study showed the readers what problems Buffer went through — what they experienced on a daily basis.
The idea behind it is very simple — it simply shows how KissMetrics solved their precise problem. Make this system very simple to follow for future clients. Letting your customers decide if your service or product is the right fit for them.
People love learning. An excellent tool that empowers audiences is case studies as they deliver new information. Endeavor to transform your business sales pitches more into some in-depth educational assets. If you would like some inspiration, you can visit the Hub of Optimizely for its customer stories:
These are all based on interviews, and analyzes on various techniques of how customers are utilizing Optimizely’s A/B testing program to boost their revenues. Marketing Directors and managers, can read them to learn about efficient practices in the conversion world.