As an online selling tool, a website is one of the most indispensable that has been created on the Internet. A well-designed, engaging and easy to navigate website is one of the most powerful selling tools any company can have these days, whether they are strictly online or both online and “brick and mortar”.
The question “Will I get more leads if I have a website?” Is kind of like asking “Will I live longer if I breathe air?”. The answer to both is “definitely yes!” Having a website shouldn’t even be a question unless your business is so incredibly small that it would cost more to host your website then you would make in profits, which means that you might not be ready to actually be in business anyway. (No offense.)
Of course there are certainly ways to increase the amount of leads that your website generates and, if your website isn’t interesting, is hard to navigate, doesn’t offer your visitors an engaging experience and isn’t attractive, the chance of getting any leads at all is probably not very high.
That being said, here are 7 “must-have” strategies on how to generate leads online!
Your website must be attractive. People are very visual and a website that has attractive pictures, graphics and is well color-coordinated is always going to create more leads than a website that is dull, has very few photographs and doesn’t make much use of colors.
Your website must be engaging. What this means is that it needs to have content that people will find interesting, photographs that make them want to stick around and see more and info that is either stimulating, entertaining or valuable in some way. Without engaging content, very few people will stick around your website for more than a few seconds and, unless they do, you’re not going to get any new leads or make any sales.
Your website must be easy to navigate. Once a prospective customer has landed on your website, if navigating the other pages of your site isn’t easy, leaves them stranded or is confusing, you can bet that they won’t stick around for very long.
So yes, if you make sure that your website has those three must-have items above you will definitely get more leads. If you have questions about how to best create your website or what content and navigation tools will help as well as know more tips on how to generate leads online, let us know and will get back to you right away with advice and suggestions.
TAKE AWAY & ADVICE
So the take away from this whole blog post is to follow this strategy, and stick with it, as well as become a bad ass problem solver and you’ll be well on your way to generating more leads and even a nice six figure income from your business website or blog.
Now if you enjoyed this blog post then click on the banner below to access our boot camp training which will teach you to get more leads, more sales and which will allow you to create a full time income online.