Do you have Google Analytics up and running for your site? If you are, then consider this day as a free day! But those that have never used this tool before then you may need to stay and listen for today’s lesson.
Google Analytics is a robust tool that will help website owners; developers and managers track traffic data. Whether you are using free analytics or a paid service, you will be able to use a plan that will surely fit the size of website or business that you currently maintain.
So if you are operating a business with high volume traffic, say more than 10 million hits in a month then you may need to use Google Analytics Premium package. This tool will be able to provide managers with better access to support and unsampled data. You will be able to see a picture based from data of everyone that visits your website.
Premium Google Analytics has the following features:
Premium services will process up to 1 billion hits per month compared to only 10 million hits a month for standard service.
Same-day data processing, one of the fastest services online
Service-level agreement for data collection, reporting and processing
Will be able to use up to 52 custom variables.
Provides unsampled reporting, unaggregated report downloads and efficient account management.
Dedicated phone and email support
Live and website training
24 hours a day. 7 days a week emergency escalation support
The free version of Google Analytics is one of the most widely used by website owners. It is not just free, it also has the features that you are looking for in a tool used to measure analytics. You may be able to find a complete list of Google Analytics features here.
Using Google Analytics will provide the following advantages:
What Should You Track?
Website analytics is never easy and therefore site managers and owners like you should never lose focus. The more focused you are the more you will be able to tackle even the largest data dump you can imagine.
Do not be overwhelmed. Focus on reports that drive ROI or return of investment for your company. It is easy to get lost even during the first time you are using Google Analytics. You may check out the following pointers:
Focus on goals that may be completed on your website. Specify exactly which conversion goals you want to start with. This could be anything from a free trial, sign-ups, demo completions and also key pages of your site that users frequently visit. You can use a segmented list for these conversion events using web traffic source.
Track visitor behavior towards your marketing campaign. You may track performance through using a custom UTM tracking code. You may take a crash course regarding this topic at HubSpot.
Finally, track down referral sources. These are sites where your traffic comes from. You need to pay attention as to where your visitors are coming from.