Creating a video to post online and promote your business is definitely an excellent idea. A video can help your website to get a higher ranking on search engines, it gives you valuable SEO power that attracts more visitors and if it’s “sticky” it will keep visitors there once they land on your site. Statistically speaking, the longer that a visitor is on your site the higher chance that you’ll be able to convert them into a paying customer, making an excellent video even more vital to your online success and bottom line.
But, as with all Internet content, if few people (or no people) are seeing your video its ROI is going to still be low and its ability to convert sales practically nonexistent. With that in mind we have a few Quick Tips to help you promote your video and, that same time, promote your website, popularize your brand and increase your revenues.
Before we show you the top 10 ways on how to optimize youtube videos for your business, let’s take a look at youtube’s stats for a second:
Top 10 ways on how to optimize youtube videos for your business!
With the stats above in mind we have a few Quick Tips to help you promote your video and, that same time, promote your website, popularize your brand and increase your revenues.
As mentioned above…
Make sure you know how to optimize youtube videos correctly. You need to use the right descriptions, tags,captions and video transcripts to make sure that the big search engines (Google, YouTube, Yahoo, Bing, etc.) will be able to find it and help promote it.
Create your own YouTube Channel. Owned by Google, YouTube is the world’s second-largest search engine and the most popular video website on the planet, hands down. If you are going to be producing more than 1 video you definitely should create your own YouTube Channel and give those videos a “home” on the Internet that people can “visit” and bookmark.
Brand your YouTube Channel. By customizing the background, adding a logo and showcasing any of your other social media, you’ll Brand your YouTube channel and increase visitors even further. Don’t forget to include your best keywords in the channel description and also the tags areas.
Use an excellent Title. A descriptive Title that includes relevant keywords is vital and it also needs to be as compelling as possible so that when people see it they are intrigued and compelled to watch.
Use a strong Description. Like your Title, the Description should have relevant keywords as well as a link to your website. The use of key phrases is vital as well but it needs to be balanced so that your description still remains “conversational”.
Don’t forget the Tags. Backing up the keywords you use for your video are Tags, words or phrases that should be as relevant to the videos content as possible.
The main goal behind all of this is to get as many eyes on your video as possible. If you’ve taken the time to create something interesting, engaging, entertaining and/or valuable, using these Tips to promote it is vital and will bring in a much higher ROI on your investment. Don’t forget to use your existing online channels like press releases, email and social media to share it as well and maximize its success.
So the take away from this whole blog post is to follow this strategy, and stick with it, as well as become a bad ass problem solver and you’ll be well on your way to generating more leads and even a nice six figure income from your business website or blog.
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