Customers look for opinions from fellow customers simply because social proof is always a sell-out. Customer testimonials will showcase your company’s value proposition and improve your customers’ view of your products or services. Technically, the better brands you publicize the more effective your customer testimonials.
How great testimonials are made
It could be easier said than done but trust that when you use smart testimonials you will be able to easily capture your customers’ attention and make them more interested in purchasing your products or availing your services.
Avoid a too salesy testimonial!
Customers will easily get it if your testimonial is just an endorsement and therefore you should be sensitive to your customer’s needs. Customers will develop an emotional relationship with your products if you present genuine human interest behind your testimonials.
1. Remember to explain in a short manner your customers’ story; zero in on his pain point.
2. Next is to illustrate how your product has provided a solution to the customer’s pain point.
3. Prioritize; substances and measurable substances are a priority over fluff
4. Quickly explain your point.
5. Entertain your audience.
6. Experiment on other marketing strategies like videos, pictures and images
7. Do not confine yourself on text alone.
Putting all these together
Clarity.fm uses all these concepts on its customer case studies page. Clarity has designed a sales platform to enable them to make strategic business decisions.
You will not find a single testimonial that sounds like a sales pitch about Clarity and its founder. Rather you will read stories about successful entrepreneurs. These write-ups are also fun to read and provide Clarity users amazing exposure.
KISSmetrics also shows a good example. The goal is to get return of investment and value as quickly and as efficiently as possible. The title of the case study is a bit compelling for an audience composed of business owners and marketers looking for the best solution to improve their ROI.
Emphasize on customer logos
Customer logos should have a high-impact. A logo is a visual that is very efficient in convincing users regarding the credibility of your brand. A logo is important whether your company is a startup, a sole proprietorship or an enterprise organization.
Just like customer testimonials, you can use logos of other reputable and well-known companies in your site to build your company’s reputation. Customers understand that these companies tend to be very selective in choosing vendors.
This is the example taken from KISSMetrics:
And this here is another example, taken from InVision, which is an app that allows designers to create high quality mockups of website products:
