Yesterday was a really tough day as you built your email marketing list but there is no time to waste. You need to keep on moving forward and start planning for your email marketing campaign while the time is right. This day is full of things to do and it will all evolve in creating smart email marketing campaigns for your business.
When do you send your first email? The answer is “immediately of course!” You will surely want your new customers to find out more about your products and your business the minute that they sign up. This is your chance to establish an instant “connection” with your future buyers and so you should never let this crucial opportunity pass.
You should send your subscribers an e-book or information about your product or any great details about your service. This is just one way to instantly grab the attention of your subscribers and make them want more.
So will you be creating emails manually? To save time and to ensure that you get seamless and quality results you should use email automation software like the following: MailChimp, Eloqua, Marketo or InfusionSoft to help you mobilize your first emails.
Think of your email marketing in terms of sequence. You will need to plan around specific conversion events so you can track your progress and correct any aspect of your plan as soon as possible. Remember that people are not into their emails 24 hours a day and they are not looking to spend money either. People are usually looking for entertainment, relaxation and information. Therefore your email marketing plan should promote what people need and engage them, not to directly sell products.
The technique is after you have managed to catch their attention and give them what they want; it’s time to start conversion which will ultimately lead to sales.
Another important strategy is to create your list in terms of segment. A segmented list groups customers and prospects together. This will allow you to create email marketing messages that will fit each segment and this increases you possibility of engaging with your customers.
If you are using CRM software you will be able to organize your list into segments. First of all, think of how your list should look like. You can try these segment ideas: prospective customers, all repeat buyers, one-time buyers, place of residence, gender or business type (small business, enterprise or startup).
You hate spam just like your customers and potential customers hate it too and the FTC has devised laws to protect customers and business owners and to prevent spam. Follow the CAN-SPAM Act to reduce any legal troubles when it comes to email marketing. Here are rules about spam from the FTC:
1. Avoid false or misleading header information. Your “From”, “To”, “Reply-To” and routing information, this should include your originating domain name and email address. All these pieces of information should be accurate and should identify the person or business where the message came from.
2. Avoid deceptive subject lines. Your campaign or ad’s subject line should be able to accurately reflect the content of the message.
3. Identify the message as an ad. The anti-spam law provides a lot of ways that business owners could actually do this but remember that you should clearly mention that your message is an advertisement from the start.
4. Inform your recipients where you are located. Your email message must include your valid physical postal address. It can be a current street address, a post office box from the U.S. Postal Service, or a private mailbox that you have registered with a commercial mail receiving agency under Postal Service regulations.
5. Inform your recipients how to opt out of receiving future marketing email. Your email marketing message should have a clear and conspicuous explanation of how your recipient will be able to stop getting email from you in the future. You should create this in such a way that even an ordinary person could understand. Make use of type size, color, and location; these will help improve clarity. Give Provide a return email address or other means for people to communicate with you. Another way is to create a menu option to allow a recipient to choose how he could opt out to some of your services. For instance, he may wish to only opt out of receiving emails but he still wants to get a monthly newsletter from you. Ensure that your spam filter doesn’t block these opt-out requests.
6. Respect opt-out requests promptly. You must be able to process opt-out requests for at least 30 days after you send your message. You should honor a recipient’s opt-out request within 10 business days. There should be no charge for customers to provide you any personally identifying information other than an email address or make the recipient take any step to avail of the ad or promo other than sending a reply email or going to a single page Internet website to honor an opt-out request.
Remember than once people have opted out of your email, you can’t sell or transfer their email addresses and this is even in the form of a mailing list. The only exception to this is a company you’ve hired to help you comply with the CAN-SPAM Act.
7. You should monitor what others are doing on your behalf. The anti-spam law also states that even if you have hired another company to handle your marketing via email you still need to comply with the law. The company whose product is promoted in the message and the company that sends the message may be held legally responsible.
By abiding with the law regarding spam, you will be able to create email marketing messages that will target your customers better and will also promote your products better in the process.