Let’s face it, we’re living in an age which is very much dependent on technology, and rather than fearing it, we should instead be embracing it with open arms, as if you know what to do with it and how to use it, it can benefit you in many different ways. Take social networking for instance.
Over the last decade or so, social networking has exploded onto the scene, with literally hundreds of millions of people all over the world using it as a means of entertainment, staying in touch with friends and family, and most relevant for us, helping to advertise and promote their businesses. Now, Facebook and Twitter are all well and good, and we know that arguably, those are two of the most popular examples, but studies and research have all recently found that Pinterest is also proving to be hugely popular, and for that reason, we’ll now be taking a better look at just how it could benefit your business.
So who actually uses Pinterest? – Pinterest is actually the fastest growing social networking site in the world at this present moment in time, and all of the signs point to the fact that this trend is set to continue for the foreseeable future. Research has found that users spend roughly around 100 minutes every month, pinning ideas, tips, and photos.
You may be thinking that social networking sites are catered for and marketed for the younger generation, those in their late teens to early thirties perhaps, yet with Pinterest, this couldn’t be further from the truth. Typically, users that post on Pinterest are predominantly female, with 87% of users being females of a whole variety of ages. Studies and research has found that the average age of most users on Pinterest is between 25 and 54 years of age, which is a pretty large margin. So why should you be using Pinterest? Well, there’s a number of reasons really:
It’s the fastest growing stand alone site in history – Yep, the site has literally made history, as back in January, the site had to date, actually received 11.7 million completely unique users, which made it the fastest growing website to beat the 10 million mark.
It can drive serious traffic – As there are so many users on the site, Pinterest is absolutely ideal for driving traffic, as according to recent data, the site actually drives more referral traffic than YouTube, Google+ and LinkedIn combined! That is a serious statement and more traffic means more business, and more business means more money!
Big companies use it – Big companies now make use of Pinterest, and they credit it with helping them to drastically increase their sales. If they can do it, why can’t you?
How to use Pinterest for marketing your business? – Firstly, decide whether your business will benefit from Pinterest, as it does cater to a certain demographic. If it does, then take a look at other sites and pages similar to yours, add your own unique ideas, and resist the urge to only pin products you sell. Instead, try to make your page as user friendly as possible, so try adding helpful hints and tips, as well as the products and services you sell of course. Look at the infographic below to know how to use Pinterest for marketing your business online:
TAKE AWAY & ADVICE
So the take away from this whole blog post is to follow any of these strategies, and stick with it, as well as become a bad ass problem solver and you’ll be well on your way to generating more leads and even a nice six figure income from your business website or blog.
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