Creating a knockout copy is what marketers dream of, however writing one could be easier said than done. Some people write too much while some may write too little and there are some people that may tend to write the wrong things entirely which could affect their campaigns all together.
It is therefore very important to find time to create a copy that will help you effectively send your message across since some say this is one of the best ways to create strong and lasting bonds with your customers and online users. Here are some of the best strategies that you can use in creating, revising and improving your copy, messaging and headings:
1. Remember to always keep your copy short
Your copy must be easy to read and will keep your readers interested and therefore you should avoid long paragraphs. A good rule is to take what you want to say, cut this in half and then cut this in half once more. Expect that your visitors have short attention spans and so you must say what you want to say in a little space as possible.
2. Create a text copy that is easy to scan
Whenever you can, use sub-headings so you can explain things in detail. Users usually use scanning techniques to find what they need the first time they visit a site; using subheadings could help guide your readers in understanding what you mean.
3. Develop a winning value proposition
There is no time to waste. You should create a short and to the point pitch as to why visitors should do business with you. Be sure to make this as the focal point of your landing page.
You want your users to act now, avail of your services now or buy now and using smart action words will help stir these emotions in your readers and engage them in what you want to sell or what to inform them.
5. Guide your readers on what to think about your service
With the use of captivating strategies like blogs, call to actions and other useful content you can keep your audience interested; of course interested enough to make a purchase or avail of your services.
6. Stay consistent
No matter how many different strategies you use to captivate your audience you should maintain your business’ tone, voice and style. Being consistent will help your audience realize the value of your offers and the seriousness of your campaigns.
Guide in creating your brand, message architecture and guides in creating your own style
This guide will help you organize and unify your marketing messaging in all the different platforms and channels that you wish to use. Creating a uniform marketing campaign is very important when you have several marketing teams so you can disseminate marketing documents easier.
Putting it all together
Speak2Leads created a smart messaging architecture that now helps disseminate abstract marketing concepts into a concrete set of requirements for improving the company’s communication goals.
Speak2Leads objectives: To achieve the company’s goals for marketing communication.
Audience: The company’s customers and would-be customers.
Tone: The style used to communicate to customers.
Important notes: These are any other guidelines that the company wants to communicate to their marketing team.
As you keep your copy short you should also keep your style guide short and most of all, to the point. Remember that your team could become more effective if you create processes that are as collaborative as possible. Include all the members of your team as possible; have one person take the lead. Maintain a collaborative atmosphere as much as possible.