Let’s face it, in business, advertising and marketing is everything, and it could be the difference between success and failure. Now, many people will argue about what is actually more beneficial, inbound marketing, or outbound, yet studies and research has found that combining both, inbound and outbound marketing, can offer businesses a number of various advantages. This system is known as the inbound marketing multiplier, and we’ll take a look at it now.
What’s the difference between inbound and outbound? – Whilst both strategies are very beneficial, they’re also both extremely unique to one another. Inbound marketing refers to basic strategies which build both trust and personal preference with potential clients, increasing the chances of them using your business and buying your products and services at a later date when they’re ready. Outbound marketing refers to any form of paid marketing and advertising which can be used to acquire new leads.
So how does combining these two strategies work? – The main goal of combing these two strategies, is to increase awareness of your inbound marketing strategies, by using outbound ones.
You should start with inbound methods first, which should include content marketing, SEO, and a strong yet friendly social networking presence. As well as all of this, it should also be SUCCESSFUL to begin with.
Next, paid programs such as ad placements should be incorporated, social networking sponsorship or website promotion are other great examples as they can help you to reach a wider audience.
This should then lead to an increased number of page shares on various social platforms.
More shares means that more people will see your page and services, which means you can then grow your subscriber base as your audience will now be familiar with your products and services, as well as your brand. Many will like what they see, and will become new subscribers as a result. Again, more people means more success, and more success means more money!
What are some of the added benefits? – As if the above wasn’t enough motivation for you, combining inbound and outbound marketing strategies can also offer you a number of other added benefits as well. These include:
Making your business more recognisable – Outbound strategies and campaigns can both help to increase your brand’s exposure, meaning more people will know you and your brand, making you recognisable. This added exposure will be great for your brand, and will increase the likelihood of more people becoming regular customers of yours in the future.
You can form a more human and personal connection with potential clients – Outbound techniques and strategies, such as phone meetings, sit down meetings, and other similar techniques will allow you to form a more personal and formal connection to your potential clients and leads.
You can cater to your target audience – Another key benefit of outbound marketing is the fact that it will allow you to cater almost exclusively to your target audience. So say for example, you’re selling snowboards and snowboarding accessories, outbound marketing would allow you to target keen snowboarders and individuals who generally fit the profile of being interested in snowboarding. This obviously gives you the greatest chance of making more sales.
TAKE AWAY & ADVICE
So the take away from this whole blog post is to follow any of these strategies, and stick with it, as well as become a bad ass problem solver and you’ll be well on your way to generating more leads and even a nice six figure income from your business website or blog.
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