The tip for today applies purposely to those online retailers who are aware that the fourth quarter is certainly the craziest period of the year. If you are not joining this holiday rush, you stand to miss out on precious sales opportunities.
A simple “Happy Thanksgiving” or “Merry Christmas” won’t be sufficient. Below we look at how to drive seasonal messages which convert.
The fact regarding the holidays is that majority are overwhelmed. In fact, they are not searching for celebration but for solutions that would make lives easier.
A “Gift Ideas simplified” message calms frantic last-minute holiday shoppers. An intuitive button placed with “Buy Last Minute Gifts” will move the shopper smoothly down the buying funnel.
Have ‘Em coming to the Store
Crunch-time shipping is natural during holidays. When maters get pushy, get the users coming into your store. For example in a store ad for targeting a Christmas Eve sale, make it effortless for customers to locate the nearest store.
Everybody desires to get something tangible that they will give to family and friends. Even hose procrastinators who are prone to waiting until the last day before they go shopping.
Offer the procrastinators the capacity of printing their gift cards through online or to even send the card via email.
Conversions: 1; Empty Hands: 0
Most holiday shoppers have got just too much to think over. Do their thinking for them! For several, it’s not just the issue of where to purchase but what to buy.
Think of putting together on your website a page like
“5 Last Minute Gifts for Mum.”
Have that going to your clients via email and social media. The buyers will get so relieved in finding an awesome gift which they can purchase from you.
Have the Buyers Looped In
In quarter four, shoppers are being pulled in eight diverse directions all at once. They are busy planning for trips, finalizing work matters and certainly taking too much food to remain focused.
This is the time to push all your targeted holiday messages out. Incorporate the holiday campaigns with email and social media. Let it be so unbelievably simple and easy for the people to know about your offers and promotions.