Let’s face it, ever since the internet became a common, and dare we say it, necessary commodity in homes all over the world, businesses and companies have, for the most part, benefited greatly, due to the fact that the internet offered them a chance to operate their business from, and as well as that, actually advertise their business as well.
In business, advertising and marketing is absolutely essential, and thanks to the internet, there are now tools and commodities readily available just a few clicks away. The problem however, is not knowing how to use it to your advantage.
Take email for instance, email is a simple yet highly effective way of contacting a person directly, for whichever reasons you’d like. With social media now taking off like never before, reaching somebody via email simply couldn’t be easier, but again, many businesses simply aren’t doing so.
Who uses email, and how can I reach them to tell them about my business?
In the past, sending an email, although still pretty darn easy, was still a great deal more complicated and complex than it is now. Generally, you’d send an email message to a contact, and would wait a few days, possibly even a week for a reply. For most people, checking their emails was a chore in itself, and it required exclusive access to a computer, for a relatively long period of time. However, times have now changed, and thanks to smart phones, tablets, and social networking accounts, sending and checking your emails can take seconds, and can be done almost anywhere.
Research has pointed out that email usage is steadily increasing thanks to social networking and media outlets, as well as smart phones and tablets. Emails are going up, and spam is actually going down, which is basically a win-win. As well as this, mobile date growth is also rising and is predicted to rise pretty dramatically over the next couple of years, with file sharing expected to shoot up the most. In the US, 96% of the population owns a mobile phone, with 44% owning a smart phone, and 29% owning a tablet or smart device. What does this mean? Well, the answers quite simple. As so many people own devices which incorporate social networking, and can be easily linked to emails, you have the potential of advertising your services to each and every one of these people, all with a few clicks of a button.
So what are the best methods of marketing and advertising via email?
Thanks to modern technology, you don’t need to type the email address of each and every person you wish to contact, instead, you can reach them in a whole variety of different ways, or better yet, you can actually drive them to you.
As so many people are now using smart devices, you should create mobile friendly email and web pages, to allow users to view your content whilst using their smart devices.
You could offer special promotions which are redeemable in-store exclusively via mobile.
Social media links should always be embedded in emails, as it’ll allow users to easily find your pages.
Cross channel campaigns and email opt-ins from social networking pages should also be implemented.
Add “Share to Social” links in your emails, which means that users could actually offer you a little free advertising by simply clicking the share button in the email they received from you.
Videos should also be used as these help to really get your customers engaged.
You can drive customers and potential customers to your social networking sites, such as Pinterest, by simply inserting a quick link in each email you send. These are the best methods of marketing via email.
Remember, email is your friend, and by making a few alterations, you can help to really maximize your page views, your customers, your client base, and your income as a result. Advertising is big business and it can also equal big business, if you know what you’re doing. Now you know the different methods of marketing via email, we hope you start applying them to your advantage
TAKE AWAY & ADVICE
So the take away from this whole blog post is to follow any of these strategies, and stick with it, as well as become a bad ass problem solver and you’ll be well on your way to generating more leads and even a nice six figure income from your business website or blog.
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