The world of mobile marketing is an always on market that more small business should be tapping into. It is important that businesses have a well thought out plan to attack this market. The instant world of mobile marketing could offer a small business the boost that they need. Before you start in the mobile marketing arena there are certain facts that you should know.
The first fact deals with the popular social media network Facebook. Facebook users have the option of accessing their accounts from computers and from the mobile app. Recently the amount of time spent on the app has surpassed the website. The users of the website are spending 441 minutes on the app per month and only 391 minutes per month on the website.
Pinterest is another social website that offers an application. An interesting marketing fact is that 21% of mobile users will buy a product after seeing a picture of it on Pinterest. This can greatly increase sales for a small business with minimal effort.
Flash ads, daily deals and online discounts will cause consumers to spend $5.5 billion by 2016. This is a huge amount of money and will be an increase of almost 53% on prior years. It is important that small businesses have a campaign and plan for getting their share of this large consumer spending.
For a while email marketing has been on the decrease with many people feeling that it does not offer the leads it once did. However, with email on mobile devices a call to action in an email could result in more leads. This has actually been shown to be one of the most powerful mobile calls to action.
Click to call campaigns are another way that mobile marketing can be done. These campaigns are also 12 to 15 times more likely to convert on a mobile when compared to website forms. This is due to the fact that the call is easy to make with the mobile. More users will complete these campaigns because it is easier than having to fill out a form online.
The purchases that people make from their phones have also been increasing over the years. Until 2010 purchases made on computers were greater in number than those made by smart phone. However, in 2011 this changed with more purchases being ordered via smart phone than on computer. There are many big brands who are already taking mobile marketing to heart.
Many big brand CEO’s have stated that it is possible to make more money through mobile marketing then through a desktop. The use of QR codes as well as effective text marketing is a large business opportunity that business should be taking advantage of. Many telecommunications companies have stated that calls made from mobile phones will continue to increase as they are used by more people and easier for people to access at all times.
Having a good mobile marketing campaign and plan is something that all businesses need to consider from large corporations to small businesses. There are many ways that this marketing can be done, but the key is to actually have a plan.
TAKE AWAY & ADVICE
So the take away from this whole blog post is to follow any of these strategies, and stick with it, as well as become a bad ass problem solver and you’ll be well on your way to generating more leads and even a nice six figure income from your business website or blog.
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