Searching using mobile devices like smartphones and tablets has increased fivefold and, today more than ever, clients searching the web has gone mobile.
What does this mean for your business? It means that having some type of website that works well on mobile devices like iPhones, Android phones and the myriad of tablets, is a definite necessity. And were not just talking about being able to actually see your website using a mobile device (because they all do), but being able to easily navigate your website, using 1 or 2 fingers, when it’s being displayed on any one of dozens of different devices.
Simply Look at the mobile trend in this infographic and you’ll know why we’re suggesting you to do so!
MOBILE WEBSITE VS RESPONSIVE DESIGN
There are two ways that you can make sure that your website is easily navigable on mobile and its either using a mobile website vs responsive design.
A mobile website is simply a website that displays differently when being viewed on a mobile device. Mobile websites have been around for a few years and are quite popular. Responsive design is a relatively new website design technique that allows a developer to create a single website that, when viewed either on a laptop, tablet or smart phone, will “automatically respond” to that particular device and optimize itself for viewing and navigation.
While the website itself will resize for any different device, it’s up to the actual website owner to let their developer know what content is the most vital and important to display when the website changes from device to device.
For example, a website that has been built with responsive design could, when viewed on a smart phone, prioritize the click-to-map buttons and, when viewed on a tablet, could instead focus on making the shopping cart easier to use. Again, it’s imperative that you let your website developer know what functions and information are most important depending on the type of device is being used.
MOBILE TRENDS TO AMEND!
The choice of whether to have a mobile website or a responsive design website is really dependent on the type of business that you have and the type of content that you’re going to display. One of the big differences between a mobile website and a responsive design website is that, with responsive design, the URL will remain the same no matter if a person is searching from their laptop, tablet or smartphone. With a mobile website, your visitors will automatically be redirected to the mobile site (if your desktop site has been enabled to auto-redirect).
No matter which type of website design you choose the most important thing to consider is that you design for mobile, including the content that you’re going to be using to engage customers when they search for your business using any of their different mobile devices.
TAKE AWAY & ADVICE
So the take away from this whole blog post is to follow this strategy, and stick with it, as well as become a bad ass problem solver and you’ll be well on your way to generating more leads and even a nice six figure income from your business website or blog.
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