Welcome to our powerful Ottawa SEO services! Congratulations, You have a new business in Ottawa, and you are starting a website to advertise it. You have created the website yourself or hired a web design company to create it for you, but still haven’t gotten any traffic or visits to it. So now what?
Now you are entering into the world of internet marketing and Ottawa SEO marketing which would allow you to increase your traffic and visitors to your website. Ottawa SEO stands for Ottawa’s Search Engine Optimization. Search engines are now well too advanced that SEO also means optimizing for people, because if you optimize for both, you will most likely get a good ranking on search engines such as Google and Yahoo.
Our Ottawa SEO company, CitiVine, implements 4 different strategies to increase the traffic to your website, what we do is like no other. Some of the strategies you can do yourself, however, you would need to know the tricks to optimize each strategy. Below we will explain in details each strategy and what we do differently for each, things that you’ve never heard of before.
These are the 4 strategies that we would implement for you if you hire us for your Ottawa SEO campaign:
1. Search Engine Optimization (Ottawa SEO):
SEO is something that combines art, high quality research and precision to rank a website on the first page of Search engines, such as Google, Yahoo and Bing. In order to do so, different strategies are done to put you on the first page of Google.
First, let’s see where you would appear on Google, there are three different places where you can appear on Google’s 1st page.
Pay-Per-Click (PPC) ads: There is the paid advertising where you pay every time someone clicks on your ad, these clicks can cost up to 20$/click depending on your niche.
Organic Results: Then, you have the organic results right under those which are generated from the Ottawa SEO work we would apply for you. Unlike, paid advertising on Google, once you rank on the first page through SEO, you will never need to pay fees anymore.
Local Organic Results: Finally, there are the google places listings that appear on the first page which are also generated from Ottawa SEO as well as reviews on your Google places page. These are local searches which is called Local SEO. All these results would only show companies located in the Ottawa region. However, you would first need to sign up for free to Google places to be able to appear there.
Below is an image of where your Ottawa website would appear on Google:
What Keywords would Rank up on the First Page of Google
We would need to rank you on the first page of Google for keywords that relate to your business, things that people would want to search for, such as “Real Estate Ottawa“, “Houses for Sale Ottawa“, “MLS Ottawa“, “Houses for rent in Ottawa“, etc.
However, before we choose any keyword, we first analyze which ones get the most searches every month through Google. This can be known through Google’s Keyword Search Tool, which tells you exactly how many people are searching for this service in Ottawa
For example, in the Ottawa Region (which is comprised of these areas: Nepean, Kanata, Orleans, and Stittsville) the amount of searches made every month through Google are of the following:
As you can see, the keyword “MLS Ottawa” gets 27,100 searches every month just in the Ottawa region, however the keyword “Apartments in Ottawa” only gets 260 searches every month. Therefore, we would rather focus on the “MLS Ottawa” keyword than the latter keyword as you would get more visitors to your website if we rank the “MLS Ottawa” keyword on the first page of Google.
Moreover, this keyword “Apartments for rent Ottawa” gets 1000 searches, which is double the searches every month than “Apartment for rent Ottawa”, but there is only a letter that is different, in the latter keyword, the letter “s” is missing after the word “apartment”. As you can see, choosing the right keywords can make a big difference for your business and this is the reason why we first analyze the right keywords for your business.
How do we Rank your Website on the First Page of Google:
You are probably wondering how we can rank you on the first page of Google. Well, it is not an exact science, and it takes a lot of effort to put you there, it is very simple but not easy. This is why we sign you up to at least a 6 months contract to guarantee your position.
Here is what we do to rank you up on the first page of Google – We create multiple articles, blogs, forum postings, classified ads, directory listings every single month for each of your keywords, which are then posted on high quality websites that already get a lot of traffic. These websites are already highly ranked on search engines, and by posting these articles and blogs on these highly ranked websites give you an edge right from the start.
All the submissions we do for you, such as the articles and blogs are all linked back to your website. As a result, the more content and activity that Google notices about your company, the more you will rank up. Google notices that people are writing about your company, which then gives you an edge over your competitors.
Moreover, we would also do some changes on your current website to increase your conversions and optimize it to rank faster on Google, there are different additions that we would do on your website, such as making sure your contact form is optimized and simple for users to fill it out:
Other things that help your conversions would be to a Live Chat box, adding your number on the top of your home page and making sure it is very visible, adding a “Request a Quote” button on the right hand side of your website, etc. In order to view the full list of options we would integrate to your website, you would need to click here to find out what we would do to increase your conversions.
Staying on Top of your Ranking Progress
Every month, you would see ranking improvements, and we would send you a ranking progress report at the end of every month so you can see your progress and exactly where your ranking is, on which page until we attain the 1st page.
Moreover, some keywords rank faster than other keywords depending on the competition of the keyword, some take 2 months, but some will take 8 months to rank on the first page, and this is the reason why we suggest a minimum of a 6 months contract.
Here are the analytics of a website www.cellsunlock.com that we were able to rank on the first page of Google for multiple keywords such as “Unlock Samsung”. 6 months later, his ranking increased by 2600% as you can see here:
We have three different SEO packages your Ottawa business could take advantage of, our pricing depends on how many keywords you would like to rank on the first page. If you would like to rank up to 7 keywords on Google, you would be able to hire us for the bronze plan, if you are looking to rank up to 20 keywords, you would be able to take advantage of our Silver plan. Finally, our Gold plan would allow you to rank up to 50 keywords on Google.
Three Powerful Internet Marketing Strategies we Implement
While we work on your Ottawa SEO campaign to rank you on the first page of Google, there are 3 other strategies we implement for you at free of charge, as a bonus for being our clients and to simply show you more results. It takes time to see results with SEO, this is why we implement three other strategies to reap the benefits on the short term while your ranking is progressing.
2. Blogging twice a Week:
With all the different avenues you can approach, and all the different programming rules that Google, Bing and Yahoo have for their search engines, you will most likely need help with optimizing your business online. A great way to increase your traffic instantly is by writing articles and posting them on your website. The content posted on your website need to have unique content, you cannot copy paste content from other sources online. Articles need to be interesting enough so that people would want to read them.
For example, if you are a real estate agent, a great title for your article could be “Most Luxurious Homes in Ottawa That You Can’t Afford!”. However, if you write “Expensive Homes in Ottawa” as a title, you would definitely get less hits on your article. This is the most basic tip for blogging, be interesting, be intriguing. People get bored very quickly these days, you need to make sure your blogs are interesting enough so you would get a lot of readers. The more visitors you get, the more authority you will have on Google. This is where we come in handy and help you with your blogging by doing it twice a week.
These blogs tend to rank on the 1st page of Google organically, the more people that view your blog on your website, the more pages you will have on the first page. We get ideas on what to write, by simply going on BuzzSumo.com and search for which articles have been shared the most on social media, this gives you a great idea on what people are interested in your niche. BuzzSumo analyzes what content worked best for your competitors in any niche or topic. It is a great tool that we use to come up with excellent blog titles and articles.
Once we finish writing your blog, we blast it on social media to generate instant traffic, but there is a certain strategy we follow. Here goes:
3. Social Media Marketing:
Once your blog has been posted on your website, we then need to post it on multiple social media accounts, not only your company’s social media accounts but also on different groups that we join on Facebook and LinkedIn.
We use a software called Hootsuite, which allows us to send your interesting blog post to thousands of readers by a simple click of a button.
This software allows us to group all of your social media accounts, such as Twitter, Google+, LinkedIn, Facebook, and we join multiple groups on Facebook and LinkedIn (Groups that have thousands of members).
These are a few Facebook groups in Ottawa that consist of multiple members that we join for you:
Once we join hundreds of different groups on Facebook and LinkedIn, we then go on Hootsuite and link those groups to your Hootsuite account. Once this step is done, we then blast your blog to all these groups, which causes thousands of members to view your interesting blog that you posted on your website.
As a result, the traffic on your website increases, which allows your website to become a figure of authority for search engines such as Google, and also allows your brand to be know by thousands of members instantly with a simple click of a button. Here is an example of a blog that we posted on one of our client’s website: www.Notechimp.com, and was blasted on social media on November 18, 2014, this allowed them to get more than 1,700 visits in only one day all for free.
The traffic generated from Ottawa SEO, Blogging and Social Media is great, but you need to make sure that those original visitors keep coming back on your website. In order to do so, we need to use a retargeting marketing strategy to keep those first time visitor coming back on your site. Here we explain how the 4th powerful marketing strategy would work to your advantage, after all previous three strategies have been implemented successfully.
4. Retargeting Marketing
Once we’ve implement the previous three strategies discussed above, we will see tremendous traffic going to your site, but to increase your return on investment, we would add a code to your site that would grab all your first time visitor’s IP. This is a service provided by adroll.com which we have a partnership with that allows us to implement it to your site.
As a result, once they leave your website they will see your banner ads everywhere online and on Facebook. These ads will follow them until they fill a form on your website, but if they don’t it will keep following them forever.
To do so, we start by creating different banner ads that suit your needs, here are a few that we created for Pro Care Physiotherapy, a physiotherapy clinic located in Ottawa:
Your first time visitors that will keep seeing your banner ads, will simply think you are spending so much on advertising online, which would let them assume that you are a large reputable company. For more information about retargeting marketing, you can view this video below which explains it more in detail:
If you hire us for your Ottawa SEO campaign, we would implement all three other strategies completely for free, we would also design your banner ads, implement the codes to your sites, blog and blast them on social media. If you do not have a dream of becoming an SEO professional, don’t do it. Hire someone else to do your SEO. Us at CitiVine, an Ottawa SEO company, can definitely help you!