During the course of the last 30 days, you have made considerable changes to the optimization strategy of your website. It is possible that there may be some blind spots which your product, testing and marketing teams could be overlooking.
The alterations you are making to your business website will impact on your users. Maintain a pulse on the feelings and thinking of your users.
When you were running the A/B tests yesterday, you made several educated guesses in relation to what the users were feeling and thinking.
Qualitative research is able to assist you in validating those insights.
The validation will come from discussing with several users, until you begin to observe a pattern.
These conversations ought not to be rushed. In all sincerity, today’s assignment ought to perhaps take you several days — possibly up to one whole week. Allocate sufficient attention and time to gathering in-depth insights and in the identification of patterns.