A PPC landing page is a crucial step for ensuring the success of your online marketing. Though PPC landing pages are often targeted at a certain demographic, 80% of web traffic goes straight to a website’s homepage because businesses miss this important opportunity. Your conversion rate suffers without a landing page due to the mixed message or wandering web path your visitors must take to find the information they need.
There are right and wrong ways to handle your PPC landing pages. To correctly create a promotion specific page, you should focus on creating a landing design that results in a higher quality score, conversion rate and ranking and a lower bounce rate. Where homepage, registration and cart pages incorrectly use their landing pages, resulting in lower ad ranking, quality score, and conversion rate, as well as a higher bounce rate, having a click-through page for your website allows you to have a leg up on the competition without this by providing your web visitors with an easy click through option that makes them more likely to become a sale for your company. View the infographic below to understand how you should use a PPC landing page to get higher conversions and lower cost per click:
Having a strong message as opposed to a poor one on your landing page gives your site helps you achieve a higher ad rank and quality score and lower cost-per-click. Pages without a targeted PPC landing page suffer from lower rankings and quality scores and higher CPC. With a solid PPC landing page, your web visitors will find themselves met with an easy to follow option that places information they need at their fingertips. This reduces bounce rates and increases both website engagement and your consumer’s confidence in your company. Too many interaction points and your customers become lost in the shuffle and give up on figuring out your website and your business’s message, thus costing you the shot at making a sale.
Click-through landing pages strengthen your company’s brand and message. Web visitors have time to make a decision without being pressured immediately by shopping carts that try to force a sale. Your customers have time to use their own independent thoughts to make an informed decision about your company with a landing page to greet them. Likewise, registration pages can be a turn off to your potential clients that are already bombarded by offers from many companies cluttering their inboxes and mailboxes.
Having a pay-per-click landing page helps you greatly with lead generation. You have to spend money to make money and if that means giving a customer a special deal in order to possibly make a greater sale later, PPC landing pages are a great way to accomplish this. Further, customers submit their contact details to get the promotion; thus, you have an instant lead generator!
Having a post conversion marketing strategy allows your clients to have a deeper relationship with your brand. Asking your visitors to follow you on social media or to opt-in for newsletters will ensure your company stays on their mind, increasing your odds for a successful PPC marketing campaign.
TAKE AWAY & ADVICE
So the take away from this whole blog post is to follow any of these strategies, and stick with it, as well as become a bad ass problem solver and you’ll be well on your way to generating more leads and even a nice six figure income from your business website or blog.
Now if you enjoyed this blog post then click on the banner below to access our boot camp training which will teach you to get more leads, more sales and which will allow you to create a full time income online.